Your Past Defines Your Future Value
When someone buys your company, the reason is for it to make money. Having your business demonstrate that it has made money, implies that the market is real, and you know how to serve it through marketing, sales, operations, and customer service.
Have a Future Plan
Having a plan, derived from your experience in the past and your vision for the future, demonstrates that the historical performance can be sustained and maybe even improved. Not having a plan, implies that the business is dependent upon you to run it. Your plan should include how you will grow your existing customer base, reduce attrition, drive increased deal size and open more and more doors to new markets and customers.
Future Cash Flow
Cash is the output of running your business, how it is being used and how it will be used to invest in yourself; commonly called operating expense (OpEx) and expected fixed-asset investment, (CapEx). The sustainment of existing cash flow and specific forecasts what is needed to do that, and forecasts in costs to grow it. Don’t overlook the importance of the variables that will drive changes in your OpEx/CapEx; They are deal killers.
Who Runs it and How it Runs
The team you have running the business, generating the revenue, using expenses, and investing in the future will either increase the value or not. If the business needs you, the risk to the future increases, if it doesn’t, the value of your business increases. You may have built it, but if the business depends on you, the future is risky. You should be working on the business not in it.
”Explain the value and justify the cost - People don’t mind paying; they just don’t like to overpay.
Chris MurraySelling with EASE
”You've got to think about big things while you're doing small things, so that all the small things go in the right direction.
Alvin TofflerAmerican writer, futurist, and businessman
”I have never cared what something costs; I care what it's worth.
Ari EmanuelTalent Agent
About Dave Armstrong
Human | Veteran | Educated | Experienced | Engaged
Overview
18+ years of C-Suite financial & operational leadership across multiple industries. Expertise in transformation, scaling, integrations and growth. Deep experience in collaborative problem solving and business transformation as the CFO. Consistent and calm leadership believing that a collaborative environment and culture is key to guide teams to seek out possibilities and work together to achieve goals.
Human
I’m a decorated combat veteran and a first-generation American. The difficult and dangerous path my grandparents took to get here motivates me to not waste this privilege. I value personal relationships. I find I approach most things by being creative but realistic, enthusiastic but disciplined, and optimistic about improvement or finding a solution to any problem.
My career started when I joined the military out of high school in 1986, the US Air Force, and during my enlistment I completed my bachelor’s degree. I served in war-time combat operations during the 1990-1991 Desert Storm, making lifelong friends along with establishing my core values that solidified then and continue to this day. I was a corporate employee for ten years from 1995 to 2005, I earned my MBA, then in 2005, I left my high-profile corporate role and turned my real passion of helping others grow their own business and create generational wealth.
My experience and results come from leading and mentoring teams. As a multifaceted C-level executive, I’ve invested my time and money into things that make a difference; healthcare, education, energy, etc. In addition to my investing, I’m an independent consultant working with companies in a CEO/COO/CFO role to plan and direct the strategy, execution and fiscal control systems.
My clients see me as a helping hand that adds to their value, doing real work and ultimately delivering results, together. I’ve been told I’m a calm collaborator even under the most intense situations; difficult problems that would have caused companies to fall apart moved forward with my facilitation.
Military Service
The United States Air Force – Electronics Engineer 1986 – 1995
Desert Shield/Storm Combat Operations – 1990 – 1991
1991 Maintenance Professional of the Year – Combat Operations
Southwest Asia Service Medal – 2 Bronze Stars – Defense of Saudi Arabia / Liberation and Defense of Kuwait
Education
MBA – University of Phoenix – 1995 – 1997
BS – Embry Riddle University – 1987 – 1991
Community Engagement
Board of Directors/Founder – Second First Chance – 501c3 – 2023 – Present
Philanthropist – Soldiers to Sidelines – 501c3 – 2023 – Present
Philanthropist – South Dakota Service Dogs – 501c3 – 2023 – Present
Senior Mentor & Spokesperson – Warrior Rising – 501c3 – 2021 – Present
Entrepreneur Instructor – Federal Correctional Institution – 2022 – 2023
College Adjunct Professor – Arapahoe Community College – 2022 – 2023
Business Teacher – STEM School MIT LaunchX / DECA Judge – 2019 – 2020
Event Speaker and Mentor – Galvanize / Denver Startup Week – 2017 – 2019
Director of Football Operations – Oley Valley Football – 2007 – 2009
Youth Athletic Coach – Football/Baseball/Volleyball/Softball/Basketball – 1993 – 2017

Our Work
CoPilot engages to help you get things done. This is not enough. We help you get the right things done, which builds momentum. Momentum is measurable. You start at zero and by doing the right things you build a foundation for growth. This is what we do. Below are those for which we have helped. Each one has a story of effort, adaptation, and success.
Our Experience
Consulting
- Proactor Energy
- Spartan Capital
- NetPositive
- Spry Squared
- WorthWhile
- 8ONE8
- Purple Rock Scissors
- Indaba
- Edgar Downloads
- ZaZaChat
- BigCyber
- 1109Bravo
- Salvage Option Systems
- OnPulse
- CPDN TV
- Executive Backstop
- Going Online Solutions
eCommerce
- CurbDiver
- Flipflopia
- SelfTaughtYou – v1
- SelfTaughtYou – v2 – Audio
- Mayflower – Etsy Before Etsy
- P2P Payments
- D&E Services
- Dollar DVD
- Dit4Dat – Facebook Store Creation
- Media X – Sharing Used Media
- Hey Neighbor
- LotterMe
- MixRup
Advertising / Marketing
- Nxt VR
- TargetNext
- Tapinko
- DACTYL
- It’s Easy to Post / Apply
- Apps Online
- Snail Buddy
- Shortie – Online Video
- My Job Robot
- TeleMarketMe
Non Profit
- DAV
- MANG
- The Mantis Foundation
- Be A bCorp
- 7 Billion Things
- Douglas County Counseling
- HelpMeHelpYou – HMHY
- FreeHand Goods
- South Dakota Service Dogs
- Resonator
- Pop Pop’s Projects
- YES I CAN Solutions
- Arapahoe Community College
- Colorado Federal Correctional Institution
- Warrior Rising
- A Second First Chance
OnLine Publishing
- In The Marbles
- Connect You Publishing
- CaKnow
- Bounce
- HR Performance
- CharterM
- EverythingKart
- LongStoryShorter – CrowdFiction
- LongStoryShorter – Publishing Services
- Dadvice
- Daily Discourse
Social Networking
- 1UP
- MindMesh – Education Social Network
- Who’s On The Move
- InstaPast
- KarmaCards
- HistorMe
Software Development
- RX Anytime
- BWS – Bounce Web Services
- SubscribeAll
- EIEIOH
- TOYA – Private Free Speech
- Little Trains – A la carte computing